Pay per Click Management

Powerful Marketing in an Instant

Pay per click advertising transformed the world of business. With it, you can reach hundreds of potential customers when they’re the most interested in finding your solutions. It’s precise, cost-efficient, and comes with full transparency into where your budget is going.

The pay per click (PPC) model of digital advertising was a revolution for sales. With Google and other tools, businesses of just about any size can access broad groups of people who are ready to make a purchase decision.

According to research by Unbounce, site visitors who follow PPC links are 50% more likely to spend than organic visitors. These warm, qualified leads are the lifeblood for many businesses in an increasingly digital environment.

Likewise, you can expect high returns over time. if a click costs 4 dirhams and nets you 10 in exchange, that’s a good deal. For some industries, the return of one good sale can go as high as the thousands—all for a similar, low cost.

Our team of specialists handle all the complex, moving parts required to keep a PPC campaign going strong:

  • Keyword & search intent research
  • Bidding strategy
  • Ad & bid management
  • Landing page design & optimization
  • Reporting & analytics

Some of our PPC Case Studies

Stay Competitive with Pay per Click

PPC marketing offers a broad range of benefits that are important to staying competitive in today’s business landscape

Stand out from the crowd

Your prospects have limited time and attention. The first solution that fits their needs and price range will likely earn their business—with PPC, you have a much better chance of being their top pick.

Spend less, do more

The best marketing efforts take on many different forms, which means keeping a balanced and healthy budget can be a challenge. The low cost and high impact of PPC makes it a strong addition to a comprehensive marketing strategy.

Boost your brand visibility

Ads on Google’s Display Network reach up to 90% of all internet users, per Wordstream. Needless to say, a strong PPC effort can take your brand from obscurity to broad renown.

Partner with the professionals

When you engage with a PPC marketing manager, you invest in your own competitive advantage. A dedicated agency can reward you with a steady stream of new business, adjusting to match your pace of growth as needed.

Pay per Click in All Its Forms

There are plenty of different forms that PPC marketing can take. At Igloo, we’ve invested countless hours into mastering each of them.

Google AdWords

Google AdWords are what come to mind when you think of PPC—these are the ads that appear on top of search results pages.

There’s a lot more going on with AdWords than meets the eye.

You have to optimize the different elements on the ad (titles, copy, extensions), design landing pages that are purpose-built to make the most of your clicks, and obsess over bidding and performance in real-time.

Google Display Network

The banner ads and other ad visuals you see when browsing the internet are typically delivered through the Google Display Network.

As you can imagine, it takes experience and creativity to deliver high-quality visual ads that earn clicks and interest. Likewise, anything you put up on the Display Network needs to match your landing pages and the overall messaging of your brand. Consistency is key when it comes to turning clicks into paying customers.

Other Search Engines

Google isn’t the only search engine in the world. Having a diverse presence across ad platforms (ex. Yahoo, DuckDuckGo, Bing) can earn you leads that would have otherwise gone underserved.

Quality PPC Ads Every Single Time

  • Quality is an absolute must when it comes to designing pay per click ads. Google’s algorithms assign Quality Scores and Ad Ranks in order to determine their cost per click.
  • This literally means that an expert approach will increase your ROI—and conversely, running substandard ads will make things more expensive.
  • Our teams at Igloo are dedicated to the art and science of designing ads that run for low costs and, more importantly, result in sales for your business.

Here's how to narrow down your search in 8 easy steps:


Before you speak to an agency, look them up online. Check them out on Facebook, YouTube, Google Maps, listing sites, and forums. This step will narrow down your search. Bad reviews or no reviews should be a major red flag.

If you have common connections on LinkedIn, ask them what they think of the agency. Personal references will help you a lot in this stage.


Many marketers make the mistake of hiring a PPC Management Website Design Company in Dubai based on a referral or meeting with its sales reps. Of course, those things are important, but the best way to feel out a PPC Management Agency is to actually see it in person.

Is their office real? Do their operations look legitimate? What is their culture like?

A site visit will reveal a lot of things—including whether the PPC Management Agency is a good fit for your brand or not.


When you visit the PPC Management Agency in person, let them show you real-time campaigns they run for other clients. Look out for keyword quality scores, click-through-rate, bounce rate, ad variety, mobile responsiveness, and other metrics.

Ask to see at least 10 projects. If they have less than 10, it could mean that they’re beginners in PPC and Google AdWords.


You can tell a lot from a company’s leadership. Before engaging a PPC Management Agency, ask to meet its CEO or President. A chat with the agency’s top official will help you understand its philosophy, culture, strategies, and ethics.


A CEO will tell you about a company’s overall direction and strategy, but the people working on your campaign will give you an idea about execution.

You’ll want to make sure you have competent people on your side. Are they new to PPC? Do they have the right credentials? Are they Google AdWords certified? Have they done successful campaigns? Are they familiar with PPC in your industry?


Two things you need to see before choosing a PPC Management Agency: their trade license and audited financial statement.

All businesses based in Dubai (or anywhere in the UAE) must have a trade license. If they can’t show you one, then they probably shouldn’t be operating.

An audited financial statement will give you an idea on a company’s financial health. You’ll want to make sure that the agency you’re working with is financially stable. Otherwise, you might run into money-related problems in the future.


After meeting with the PPC Management Agency, request to speak to their clients. Getting their clients’ feedback will give you a more balanced view.

Ask what it’s like working with the agency—Is their work up to standard? Are they consistent? Is communication smooth? Do they deliver on time?

Talking to a client will give you a very clear picture of what it’s like to work with that agency. It’s always best to know what you’re getting into before you actually get into it.


Get your feet wet before diving in. Before taking on a major job with a PPC Marketing Agency, see how they perform on a small project. Doing this allows you to get started without having to commit right away.

If they do well, you can continue giving them more projects. If they don’t, you can at least walk away without getting burned too much.

Our PPC and Google AdWords Strategy

Your Digital Marketing Agency should have the answer!

When you work with Igloo as your PPC Management Agency, we translate your business goals into well-defined PPC strategies. We do this through thorough keyword research, landing page and website audits, competitor research, and a comprehensive PPC plan.

Once we formulate a plan, we start by running a test campaign. This will help us calibrate and optimize your ads for best results. Our goal is to help increase your brand awareness and improve your bottom line.

Want to learn more about PPC and Google AdWords? Book a free consultation call below.


What Does Igloo Bring to the Table?

Other agencies have customers. At Igloo, we have partners. By keeping strong relationships with the businesses that come to us, we can serve with maximum effort and transparency.

Our PPC solutions include the following:

Ad Strategy

Our experts work with you to set clear goals and give you the tools to better understand the world of PPC. By doing so, we can build custom-fit strategies that do exactly what you need, when you need it.

Audience Targeting

Since the internet is a huge place, we sit down with you to define which segments hold the most value for you and your ads. Many of our clients appreciate this step, and take the insights we help them generate into their other marketing efforts.

Ad Design & Bid Management

Our teams are trained to understand the needs and strengths of your brand identity and highlight your best features when building ads. Then they monitor your bidding strategies to keep your costs low and returns high.

Analytics and Iteration

Data plays a core role in what we do. The numbers that your ads generate form the roadmap for how your next ads can perform better and drive stronger results—we stay tuned in and crunch the numbers so you can sit back and benefit.


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