Insights

Posted by Igloo | 06 December 2021 | Digital Marketing, Insights, Lead Generation, PPC
Video – Are You Focusing On The Wrong Marketing Metrics?

https://www.youtube.com/watch?v=Jj7b7iWtYtw Focusing on decreasing the CPA isn’t always the right thing to do, as it limits you to grow your business! If you need help with digital marketing, contact us now. Igloo is an award winning digital marketing agency that helped over 100 clients to date, with offices in Dubai and Miami.

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Posted by Igloo | 06 December 2021 | PPC
Paid Search Advertising: What’s In It for You?

If you're reading this, you've probably already heard about PPC. At the very least, you've most likely seen a PPC ad, given how prevalent these are. For some, pay-per-click (PPC) advertising is a profitable marketing channel; for others, not so much. That said, success is not impossible to come by. The numbers show that PPC...

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Posted by Igloo | 04 December 2021 | Digital Marketing, Insights, Lead Generation
Video – Are you analyzing your digital marketing efforts manually or using automated reports?

https://youtu.be/Q7Gxgi9hgng If you’re not using automated reports, then it’s time you do, so you take immediate action, and improve your bottom line. If you need help with digital marketing, contact us now www.weareigloo.com Igloo is an award winning digital marketing agency that helped over 100 clients to date, with offices in Dubai and Miami.

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Posted by Igloo | 23 November 2021 | Web Design, Website Development
11 Parts of an Effective Company Website

A company’s website is the cornerstone of its digital marketing. Here, consumers expect to find information about your business, its products and services, and methods of getting in touch. To craft a well-rounded business website, a few non-negotiables must be present.  If your business is looking to launch its company website, here are a few...

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Posted by Igloo | 19 November 2021 | SEO
How to Build an SEO Strategy for a Dubai Business

SEO has gained popularity as a reliable and sustainable marketing strategy. The acronym stands for Search Engine Optimization and, simply put, it is a marketing approach that improves a website’s visibility in search engine results. It increases web traffic, which later on translates into a rise in sales. The numbers don't lie—even Forbes reported that...

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Posted by Igloo | 15 November 2021 | Uncategorized
Why Your Business Should Invest in Branded Content

Amidst a digital marketplace where businesses are constantly trying to stand out above the rest, branded content can provide the much-needed visibility boost you need. With about 74.5% of marketers incorporating branded materials into their online strategies, you don’t want to be the only business trailing behind.  Successful brand marketers incorporate blogs, videos, social media...

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Posted by Igloo | 12 November 2021 | Web Design, Website Development
11 Parts of an Effective Company Website

A company’s website is the cornerstone of its digital marketing. Here, consumers expect to find information about your business, its products and services, and methods of getting in touch. To craft a well-rounded business website, a few non-negotiables must be present.  If your business is looking to launch its company website, here are a few...

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Posted by Igloo | 10 November 2021 | Uncategorized
How to Build an Effective Social Media Campaign

Many online marketers mistakenly believe that social media campaigns are easy. After all, if thirteen-year-olds are going viral, why can’t an established business do the same? Unfortunately, there are many reasons—social media campaigns require thorough research, clever marketing, and lots of patience.  If your business is lagging behind its competitors and lacks a commanding social...

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Posted by Igloo | 08 November 2021 | PPC
9 Paid Advertising Lessons We Wish We’d Learned Earlier

Marketers have a lot on their plate. Between crafting engaging content and maximizing marketing dollars, they, too, have to keep up with the challenges of paid advertising. Nowadays, internet marketing conversion rates average at a measly 1%, which makes the need for paid advertising more critical than ever before.  If your organic campaigns aren’t faring...

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Posted by Igloo | 04 November 2021 | Home, SEO
Local SEO Services: What You Need to Get Started

Local SEO services are a life-saving tool for businesses looking to stay competitive in their own respective areas of operation. They put your services front-and-center for your closest leads and position you as a top recommendation by the most trusted search engines in the world. It’s the great equalizer for modern enterprise, which is why...

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